WOMF™ is a client acquisition program for media organisations to generate revenue from their website. Potentially the most trusted consumer resource and most cost effective advertising tool for small to medium sized businesses in your region, WOMF™ has the ability to put your brand in the heart of your community.
WOMF™ is an all encompassing sales and marketing program that applies proven formulas to ensure each WOMF™ site is embraced by its community and patronised by advertisers.
Below is brief outline of what you can expect as a media partner of WOMF™.
Communication Strategy - a unique marketing campaign that will certainly generate Word of Mouth targets the consumers, along with a direct marketing campaign that encourages business participation.
On Air - arguably the best creative radio writers in the world, Eardrum have developed a library of effective communication to ensure the public embraces the forum.
Announcer Training - appreciating the delicacy of user generated communication it is critical your announcers understand the do's and do nots of communicating the forum.
Database Build - WOMF™ can facilitate the building of the hottest prospects in each industry to ensure each category attracts competitive bidding.
Training - WOMF™'s Sales Training helps evolve your teams' solution selling skills and strong client relationships and teaches them to cross-sell into the world of internet space, providing a complete sales process outline for Account Executives to follow.
Sales Support - WOMF™ also offers a service to help sell the Non Traditional Revenue categories of your site.
On Going Support - WOMF™ provides complete IT and personnel support to ensure you are always optimizing your sites potential.
Your Revenue - the advertising revenue generated is largely all yours apart from a performance fee paid to WOMF™.
Scalable - WOMF™ is customisable to suit any size region including personalised categories.
Turn-key and fully self-sufficient - WOMF™ generates all its own invoices, receipts, reporting and CRM system.
Revenue Collection - WOMF™ captures all its own revenue through its payment gateway.
Many radio stations are already successful at driving high traffic flow to their website; however, the problem of attracting equivalent revenue is yet to be solved by most. If your media organisation is pursuing revenue generation ideas for your website, please take note.
All sites need content that attracts audience - your opposition may be happy to copy somebody else's content idea in your marketplace. But, ultimately, to create a site that attracts attention you'll need to take a risk and do something new and different. Whilst others may think its okay to follow an old media revenue model online; you should appreciate that distracting viewers with irrelevant advertising just because you've got traffic is not going to create a growing following.
The truth is there is a lot to learn in the adoption of a successful interaction strategy with the whole concept being in its infancy. Let WOMF™ offer you the collective experiences of others and help you adopt a proven strategy.
For further information, please contact the following
Roy Hawker info[at]womf.com Ph: +61 7 5572 9268
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